Exclusive Beer OEM Private-Label Customization for Supermarkets / Restaurants / Bars
To address the operational challenges faced by physical supermarkets and convenience stores, barbecue and restaurant businesses, and chain craft beer bars, we offer dedicated in-store beer OEM private-label solutions. Merchants do not need to build their own brewery. By using their own trademarks, they can select mature, mass-produced beer recipes from our factory to create exclusive private-label beer for their stores, enhance store recognition, increase product profit margins, and create differentiated best-selling products. Supported by our 39-year-established brewing base, we offer a full range of beer recipes suitable for high-volume distribution, restaurant dining, and premium bar experiences, with complete packaging options including cans, glass bottles, tinplate kegs, and PET fresh beer kegs. Small-batch trial production is available for stores, along with customized store-themed labels and gift box packaging. These solutions can be implemented across online supermarkets and e-commerce platforms, offline restaurants and bars, and night-market stores, with label compliance review and flexible filling completed through a one-stop service.
Three Dedicated Solutions for Different Scenarios
OEM Private-Label Solution for Supermarkets / Convenience Stores
Applicable Channels
Chain supermarkets, community convenience stores, online supermarket e-commerce platforms, fresh food supermarkets, and gift counters
Recommended Beer Recipes
- Mainstream distribution varieties: German wheat beer, Pilsner, and refreshing lager, with broad appeal and high repurchase rates;
- Popular varieties for younger consumers: low-alcohol grapefruit and passion fruit fruit beers, targeting younger consumer groups;
- Health-oriented varieties: 0-sugar, 0-calorie, low-purine and prebiotic beers, suitable for health-conscious consumers.
Primary Packaging
330ml standard / slim cans, 500ml cans, and 330ml/500ml glass bottles, convenient for shelf display and case sales, with low logistics damage.
Store Advantages
Standardized mass-produced beer recipes ensure consistent taste. Supermarket private-brand logos can be printed to create exclusive store beer products and increase product margins. Gift box customization can also be provided for holidays.
OEM Private-Label Solution for Barbecue / Chinese Restaurants / Night-Market Food Businesses
Applicable Channels
Barbecue restaurants, hot pot restaurants, casual Chinese restaurants, night-market food stalls, and food courts
Recommended Beer Recipes
German wheat beer, Belgian wheat beer, refreshing lager, and low-alcohol fruit-flavored craft beer, with a smooth, palate-cleansing taste suitable for food pairing;
Primary Packaging
1L and 2L tinplate kegs, 500ml glass bottles, and large-capacity cans, suitable for dine-in service and takeaway orders;
Store Advantages
Store-exclusive keg and bottle labels reinforce brand recognition. Small minimum orders are available, eliminating the need for excessive inventory, while the fresh and refreshing taste helps attract dine-in customers.
OEM Private-Label Solution for Craft Beer Bars / Experience Stores
Applicable Channels
Craft beer barbecue bars, unfiltered beer experience stores, lounge bars, and cultural tourism bars
Recommended Beer Recipes
IPA, stout, gose, ten-grain beer, oyster peptide beer, hyaluronic acid beer, and other specialty beers with rich flavors for creating signature bar products;
Primary Packaging
640ml/1L/5L film-coated tinplate kegs, 20L/30L PET fresh beer turnover kegs, premium aluminum bottles, and glass bottles for gift boxes;
Store Advantages
Customized visual packaging exclusive to the bar can be created to develop limited-edition store beers. Kegs of different sizes support both draft beer service for dine-in customers and retail takeaway, increasing average order value.
Standard OEM Partnership Process for Supermarkets, Restaurants, and Bars
- Qualification Verification: The merchant provides the trademark registration certificate and business license and completes the entrusted processing filing;
- Scenario-Based Beer Recipe Selection: Matching beer recipes to supermarket / restaurant / bar operating scenarios, with trial samples sent free of charge;
- Packaging Specification Selection: Combining shelf-ready cans, dine-in kegs, and premium bottles as needed;
- Dedicated Store Label Design: Incorporating the store name, brand LOGO, and distinctive store visuals, with professional compliance review of the labels;
- Flexible Production and Filling: Both small-batch trial orders and long-term large orders are accepted, with 36 quality inspections ensuring consistent taste;
- Channel-Based Warehousing and Delivery: Full-case and full-truck shipments for supermarkets, nearby warehouse delivery for restaurants and bars, and temperature-controlled storage and transport for fresh beer.
Beer Recipe List for All Scenarios
- High-volume supermarket distribution varieties: German wheat beer, Pilsner, refreshing lager, passion fruit / grapefruit fruit beer, and 0-sugar low-calorie beer
- Popular restaurant pairing varieties: Belgian wheat beer, osmanthus wheat beer, and low-alcohol fruit-flavored fresh beer
- High-margin specialty varieties for bars: American IPA, milk stout, sea salt gose, ten-grain beer, oyster peptide unfiltered beer, hyaluronic acid osmanthus wheat beer, and specialty wellness beers with polygonatum / maca
Complete Packaging Specifications for Store Applications
- Supermarket shelf varieties: 200ml/330ml/500ml cans and 330/500ml glass bottles
- Restaurant dine-in varieties: 1L/2L tinplate kegs and 500ml glass bottles
- Craft beer bar varieties: 640ml/5L/10L tinplate kegs, 20L/30L PET fresh beer kegs, and premium aluminum bottles
Five Core Advantages of OEM for Supermarkets, Restaurants, and Bars
- Scenario-Based Beer Recipe Matching: Mature beer varieties are customized for the different consumption scenarios of supermarkets, restaurants, and bars, directly matching the tastes of target store customers;
- Dedicated Store Packaging Customization: Store brands can be printed on bottle labels, keg labels, and gift boxes to create exclusive store products and avoid direct price comparisons in the market;
- Flexible Supply with Low Minimum Orders: Stores do not need to stock large quantities. Small-batch trial production reduces inventory pressure, while nearby storage enables fast replenishment of fresh beer;
- Higher Profit Margins: Store-owned private-label products eliminate intermediary markups, substantially increasing profit margins for beer retail and dine-in sales;
- Full-Chain Supporting Services: One-stop label compliance review, dedicated design, stable production, and nearby logistics services help merchants operate with ease.
Suitable Business Partners:
Chain supermarkets, community convenience stores, fresh food supermarkets, barbecue and hot pot restaurants, night-market food businesses, craft beer lounge bars, unfiltered beer experience stores, and specialty cultural tourism bars.
Are you a supermarket, restaurant, or bar owner looking to create exclusive private-label beer for your store and increase customer traffic and profit margins? Submit your store and trademark information online to receive free samples of beer recipes suited to your store and packaging design references. Consultation hotline: 400-666-9159