Comprehensive Brand ODM Customization｜One-Stop Creation of Your Exclusive Craft Beer Brand from Scratch
Many beverage and alcohol entrepreneurs and distributors want to create their own beer brands but lack resources across the entire chain, including R&D, design, production, and compliance. Relying on the 39-year physical brewing base of Yangchun Beer, Global Craft Beer Contract Manufacturing Network has launched a comprehensive brand ODM customization service, truly enabling customers to provide only their brand concept while the factory handles everything else. We connect seven key stages—brand positioning, beer formulation development, visual packaging design, label compliance review, automated filling production, warehousing and logistics, and channel operations support—eliminating the need for customers to coordinate with multiple suppliers and completing the brand's journey from 0 to 1 in one stop. We can develop classic craft beers, fruit beers, hyaluronic acid beer, oyster peptide beer, zero-sugar zero-fat beer, and other innovative specialty products for distribution channels, supermarkets, chain pubs, holiday gifts, and cross-border exports. We support small-batch flexible trial production and stable supply for large-volume orders, and provide beer samples for tasting free of charge.
Seven-Step Closed-Loop Comprehensive ODM Service Process
Brand Market Positioning Strategy
In-depth analysis of the customer's target channels, consumer groups, pricing range, and competitor landscape to identify the brand's core differentiating selling points; planning the product portfolio based on market gaps, determining the beer style, packaging format, and product positioning, avoiding homogeneous competition within the industry and creating exclusive brand differentiation. Supporting deliverables: brand positioning plan, product line planning table, and channel adaptation recommendations.
Dedicated Beer Formulation Development and Fine-Tuning
Relying on our in-house R&D laboratory and a library of more than 300 mature brewing processes, we offer two R&D models:
① Fine-tuning of mature beer styles: adjust the alcohol content, sweetness, and flavor of existing beer products for rapid sampling;
② Exclusive new product development: develop functional and innovative specialty beers according to customer requirements, such as multigrain, hyaluronic acid, oyster peptide, and low-calorie zero-sugar beer;
Multiple rounds of internal tasting and customer sampling are conducted, with repeated flavor optimization until confirmation. An exclusive formulation confidentiality agreement can be signed to secure exclusive usage rights for the beer formulation and prevent similar products from appearing on the market.
Complete Packaging Visual Creative Design
Covering five major packaging categories (cans / glass bottles / aluminum bottles / tinplate kegs / PET kegs), we provide full-dimensional visual design services, including can / bottle key visuals, product labels, gift boxes, carrier bags, product promotional posters, and e-commerce detail images; designers create differentiated visual designs in line with the brand identity while considering the display requirements of offline stores and online e-commerce platforms, providing multiple initial design concepts for customer selection and revision.
Full-Process Label Compliance Review
Our professional compliance team is familiar with domestic food labeling regulations and overseas import labeling standards in various countries. We verify ingredient lists, alcohol content, contract manufacturing information, nutrition facts, warning statements, and foreign-language export labels; proactively mitigating the risks of market regulatory penalties and customs cargo detention. After the label is finalized, we issue a compliance review statement to ensure smooth market launch and export.
Flexible Automated Filling Production
The production base has 16 intelligent brewing and filling lines, 127 graded fermentation tanks ranging from 4T to 240T, and an annual production capacity of 200,000 tons; supporting small-batch trial production and sampling starting from 1 keg / 1 carton, as well as long-term large-volume orders of up to tens of thousands of tons; standardized SOP brewing throughout the entire process and 36 stages of intelligent quality inspection ensure consistent flavor and stable quality for every batch.
Smart Warehousing and Global Logistics Delivery
The plant is equipped with a large constant-temperature smart cloud warehouse, with shipment from multiple domestic bases located close to customers to significantly shorten delivery cycles; domestic services include trunk logistics and small-package express delivery, while foreign trade services include ocean freight and customs declaration document processing, enabling stable delivery of global orders; independently packed warehouses by specification reduce the rate of transport damage.
Channel Launch and Operations Support
Unlike ordinary contract manufacturing factories that only provide production, we also offer supporting operations solutions, including chain pub opening plans, online e-commerce livestream sales strategies, offline distributor recruitment policies, and holiday gift box marketing plans; sharing our mature channel operation experience to help customers quickly open the market for new products.
Customizable Beer Categories
- Classic craft beer series: German wheat beer, Belgian wheat beer, Pilsner, American IPA, stout, gose, porter, and more
- Fresh fruit-flavored beers: low-alcohol fruit beers featuring passion fruit, grapefruit, osmanthus, hawthorn, blueberry, and more
- Specialty functional beers: hyaluronic acid wheat beer, oyster peptide beer, zero-sugar zero-fat low-calorie beer, and low-purine beer
- Premium strong specialty beers: Chinese-style strong ale, barrel-aged craft beer, and premium limited-edition gift box beers
- Exclusive custom formulations: dedicated brewing processes developed according to customer requirements
Full-Range Packaging Specifications Available
- Cans: 200ml, 330ml regular / slim cans, 500ml, and 1L large-capacity cans
- Glass bottles: full-size craft glass bottles from 187ml to 918ml
- Premium aluminum bottles: exclusive aluminum bottles for premium gifts and limited-edition pub products
- Tinplate kegs: 640ml, 1L, 2L, 5L, and 10L film-coated iron kegs
- PET kegs: 20L turnover kegs for fresh beer in foodservice applications
Five Core Advantages of Comprehensive ODM
- Industry-standard R&D capabilities: leading the drafting of two industry association standards, the
- Complete domestic and international compliance qualifications: SC Food Production License, ISO9001 quality management certification, HACCP food safety certification, and customs export food filing, applicable to both domestic and foreign trade channels;
- Low-threshold flexible customization: no high minimum order threshold, enabling small-batch trial and stable mass production capacity to support the long-term development of emerging brands;
- Intellectual property confidentiality protection: exclusive formulation confidentiality agreements can be signed to define the exclusive usage period of the beer formulation and prevent the factory from supplying the same product to third parties;
- One-stop hassle-free service: full-chain coverage of brand planning, R&D, design, production, logistics, and operations, eliminating the need for customers to coordinate with multiple suppliers and saving time and effort.
Suitable customer groups: beverage and alcohol entrepreneurs, beverage and alcohol distributors nationwide, chain barbecue restaurants / craft beer pubs, scenic-area cultural tourism gift brands, corporate holiday customized gift boxes, cross-border foreign trade beverage and alcohol merchants, and private-label brands on e-commerce platforms.
Want to create a one-of-a-kind private-label craft beer brand? Submit your requirements online now to receive a brand planning proposal, beer samples, and packaging design references free of charge. Consultation hotline: 400-666-9159