ODM Brand Building Section

Heineken warns that the growing use of GLP-1 weight-loss drugs could affect beer sales in UK pubs and restaurants, prompting consumers to switch to smaller servings and low- and no-alcohol drinks. This warning does not mean sales have already fallen, and a decrease in the number of drinks sold does not necessarily mean an equivalent drop in revenue. How can beverage businesses optimize their drink offerings and respond to changing consumer demand? Explore potential market trends and strategies for responding, and stay ahead of new opportunities in beverage consumption.

Alcoholic sports drinks could become a $500 million market segment in the U.S. Circana forecasts that vodka-based canned beverages modeled on sports drinks could reach this size by 2027. Distributor interest is growing, and competition for cooler space is intensifying. How can manufacturers, buyers, and channel businesses identify opportunities and avoid expanding capacity prematurely? Click to learn about key considerations for assessing product compliance, ingredient sourcing, and channel fulfillment—and get ahead in positioning your business in the market.

Is alcohol-free beer suitable for private-label branding? This article analyzes channel scenarios, compliance labeling, flavor development, packaging formats, and first-batch validation strategies to help brands create an alcohol-free beer product line with repeat-purchase potential.

How can alcohol-free beer enter the gym retail market? This article examines post-workout light drinking, member socializing, and chilled ready-to-drink demand, covering product taste, pack sizes and display, trial pricing, and supply chain evaluation to help brands improve repeat purchases and channel conversion through small-scale testing.

Before customizing alcohol-free beer, how can you precisely determine the flavor positioning? From consumption occasions and beer body structure to channel requirements and sample evaluation, master the key development points for refreshing, craft-style, and fruit-flavored products to reduce rework and increase repurchase potential.